The conference is upon us!!!

24th National Hispanic Women’s Conference – Oct 1-2, 2009 – Phoenix Convention Center, South Building

And if you are reading this now and would like to attend the Mis Negocios Institute en Español for FREE you can register onsite beginning today (some of the perks of reading CosmopoLatino! If you are not familiar with the Hispanic Women’s Corporation (HWC), I recommend you visit the website immediately: www.hispanicwomen.org. HWC is a non-profit organization that provide a two-day personal and professional development conference to over 2,500 Latinas nationally. Yes, ladies and gentlemen–2,500 Latinas all under one roof.Let me paint the picture: 2,500+ Latinas, 120+ sponsors/exhibitors, 50 scholars, 15 workshops. It is two-days of empowerment, networking and celebration. The energy is like no other

That was… “Brand activation with guts”
Do you know what “Brand activation” is, well, brand activation is when a brand does some interactive activity with its audience to get them to taste some atributes of their brand experience and that way engage them to advocate in favor of their brand, or even just to try the brand. Throughout 2009 a cellphone company created very succesfully brand activation events for their brand and shared them virtually, this resulting on a great campaing that spread internationally in a matter of hours and it is now getting to you… Check this!