That was… “Brand activation with guts”
Do you know what “Brand activation” is, well, brand activation is when a brand does some interactive activity with its audience to get them to taste some atributes of their brand experience and that way engage them to advocate in favor of their brand, or even just to try the brand. Throughout 2009 a cellphone company created very succesfully brand activation events for their brand and shared them virtually, this resulting on a great campaing that spread internationally in a matter of hours and it is now getting to you… Check this!